SEO and Traffic Generation

To get success on using your portal, you need to increase your site's exposure. This is achieved by submitting your website to search engines. When these crawlers know the existence of your site, you are guaranteed of a place in the pool of websites since you would be displayed in the search results. You want to generate more traffic to your portal and this is possible by placing your site link on the high rank web pages. The highly ranked websites would be indexed by the search engines often and if your site link is in those pages, the crawler will index your page too. To generate traffic exploiting SEO, it is important to get a place in many high ranked web pages.

A lot of procedures have to be followed to index your web pages quickly. While designing your site, you have to provide all the appropriate information and keep it tightly optimized. An optimized online site has to be designed to get the attention from the search engines. This can be done by including appropriate information in the html tags used in the design. Link building is a great way to get more incoming links to your pages. When any portal or forum has your pagelink, your web page will be indexed each and every time the crawler indexes those portals.

It is important to realize that the traffic generated from these search engines is the most targeted traffic. You should try to increase the visitors by optimizing your site so that it is suitable for search engines. People search for keyword phrases in the search engines and everyday, thousands of users will be searching for keywords related to your niche. If the search engine knows that your portal has information related to the typed in keyword phrase, it will show your site in the search engine results, increasing the possibility of getting visitors to your website.

The importance of SEO has to be realized and you should be ready to invest money to market your web online. Link building and other SEO techniques have to be followed consistently to keep the search engines aware of your web pages. This will increase the page rank of your website and it will bring in loads of traffic to your site. No other traffic can be equated to the targeted traffic from these engines. The advantage with SEO is it will bring you thousands of visitors daily, once you have optimized your website. Without your intervention, the search engines will keep on indexing your website which ultimately increases the rank of your website.

Search engine optimization understanding

search engine optimization (SEO) is the process of getting internet traffic to your site by getting higher rankings on search engine rangking pages (SERPs).Good search engine optimization will ensure that a page appears higher in the search engine results for a range of relevant, specific and valuable search terms or queries. The simple objective of SEO is to generate more valuable web site traffic.
Good search engine optimization will ensure that a page appears higher in the search engine results for a range of relevant, specific and valuable search terms or queries. The simple objective of SEO is to generate more valuable web site traffic.

The search engine optimization project requires skills in the areas of analysis, research, planning, copy writing and communication. SEO project is divided into four interconnected processes.

1 pre-site process
This process contains research and planning activities. These activities undertaken before an existing or new site or page is actually touched or built.
Major activities of pre-site process are given below.
• Understanding of company’s online business strategy.
• Market research, competitor analysis.
• Keyword research and selection.
2 on-site Process
This process includes developing content and design of web pages.
Major activities of on-site process are given below.
• Writing content for body, titles and image tags on targeted keywords.
• Writing the title, description and keyword meta tags.
• Building internal links – Helping the search engines navigate the site.
• Site design and construction-site should not have any design problem. So crawler should easily index site.
3 off-site Process
This process include to build quality inbound links to website.
Major activities of off-site process are given below.
• Directory submission in particular category
• Blog creation and blog posting
• Article submission
• Social media marketing
• Link building
• Search Engine Submission
4 post-site Process
This process contains Analyzing and responding to site traffic and user feedback once a web site has been optimized.

Key activities for good SEO

Website analysis
For any website analysis below are the key Factors.
Current SEO analysis
Title review
Meta tag review
Content review
Current status of website on targeted keywords (if site is old)
Keyword Research
Analysis and suggestions for best key phrases to target
Competitive Analysis to determine the best phrases
Usability Study
Site usability checking for both user and search engine perspective
Navigation review
Design and layout recommendations
Page download times
Browser compatibility check
Review for errors, bad copy, broken links

Titles, tags and other Code
The appropriate code in your site will be adjusted and rewritten to target the key phrases.
Search Engine Submission
If your site is not already listed in the major search engines submit it to all major search engines.

Directory Submissions
if site is not already listed in the major directories prepare a description and submit it to the larger directories.

Monitoring Results
monitor ranking for specific key phrases in major search engines.