Monday, February 9, 2009
Thursday, December 4, 2008
To get success on using your portal, you need to increase your site's exposure. This is achieved by submitting your website to search engines. When these crawlers know the existence of your site, you are guaranteed of a place in the pool of websites since you would be displayed in the search results. You want to generate more traffic to your portal and this is possible by placing your site link on the high rank web pages. The highly ranked websites would be indexed by the search engines often and if your site link is in those pages, the crawler will index your page too. To generate traffic exploiting SEO, it is important to get a place in many high ranked web pages.
A lot of procedures have to be followed to index your web pages quickly. While designing your site, you have to provide all the appropriate information and keep it tightly optimized. An optimized online site has to be designed to get the attention from the search engines. This can be done by including appropriate information in the html tags used in the design. Link building is a great way to get more incoming links to your pages. When any portal or forum has your pagelink, your web page will be indexed each and every time the crawler indexes those portals.
It is important to realize that the traffic generated from these search engines is the most targeted traffic. You should try to increase the visitors by optimizing your site so that it is suitable for search engines. People search for keyword phrases in the search engines and everyday, thousands of users will be searching for keywords related to your niche. If the search engine knows that your portal has information related to the typed in keyword phrase, it will show your site in the search engine results, increasing the possibility of getting visitors to your website.
The importance of SEO has to be realized and you should be ready to invest money to market your web online. Link building and other SEO techniques have to be followed consistently to keep the search engines aware of your web pages. This will increase the page rank of your website and it will bring in loads of traffic to your site. No other traffic can be equated to the targeted traffic from these engines. The advantage with SEO is it will bring you thousands of visitors daily, once you have optimized your website. Without your intervention, the search engines will keep on indexing your website which ultimately increases the rank of your website.
Monday, December 1, 2008
Component for Internet marketing
Developing a web site
Web site is a main component for internet marketing. Developing a site is conveying the company’s message to customers informing him about the features and benefits for choosing our company. Web site is medium for selling a product or service online. It is a great way to get online identity.
SEM (Search engine marketing) it is technique to get higher ranking in SERPs (search engine ranking pages) via SEO(Search engine optimization) and drive internet traffic to our site with natural way. Use pay- per- click (PPC) ads or purchasing pay-for-inclusion (PFI) listings in website directories, which are similar to offline yellow page listings.
E mail marketing it is a way to distributing information about a product or service or for soliciting feedback from customers about a product or service through Email. Email addresses of customers may be collected or purchased. Various methods are used, such as the regular distribution of newsletters or mass mailing of offers related to the company's product or services. Email marketing is essentially the online equivalent of direct mail marketing.
Online Press release this method involves putting newsworthy story about a company, its website, its people, and/or its products, its services with on online wire service.
Internet Marketing VS Traditional marketing
One- to - one approach
This is the most important feature of internet marketing. Through internet, one can reach potential customers as the results are displayed directly to them as per their requirement, so marketing messages can reach them personally. This approach is used in search marketing, where the advertisements are based on search engine keywords entered by the user.
This is not possible in Traditional marketing.
For the specific interests
With the use of internet marketing we appeal to a specific behavior or interest, rather than reaching out to a broadly-defined demographic. Internet marketing is different from normal offline marketing because our customers' interests are very specific. We target their interest and get potential customers for us.
Features of internet marketing
Most inexpensive and effective marketing tool
Get targeted customers
Reach across the global
Excellent ROI (return of investment)
Requires customers to use newer technologies rather than traditional media.
Online security is major concern for both companies and consumers.
24 hours availability for costumers.
Effects of internet marketing
Internet marketing makes large effect on the retail-oriented industries including music, film, pharmaceuticals and banking. It also affects marketing industry. In just few years, online advertising has grown tens of billions of dollars annually.
Web design is made from different elements like text, bitmap images, forms can be placed on the page using HTML/XHTML/XML tags. Now days Web design combines with more complex media such as animations, videos, sounds which requires plug-ins such as Flash, QuickTime, Java run-time environment.
Web design can be classified as static or dynamic.
Static page content doesn’t change on every request unless not edited by human.
Dynamic page content depending on the user’s input. So with the help of dynamic page we can make our website interactive.
Good Features of Web Design
Text should be good enough to read.
An image doesn’t interrupt Text.
Page loading Time
Size of page should not be exceeding more the 100KB so pages can download quickly.
Navigation is clear and in hierarchy manner so user can easily navigate website.
Site should not be too much graphics heavy. This will increase site download time.
Link colors should coordinate with page colors
Links are underlined so they are instantly clear to the visitor
Website must be browser independent. It looks same in any browser.
Web design should be user friendly so user can easily navigate through whole website.
Search engine friendliness
Web Designs should be search engine friendly so it can be optimized for high search engine rankings.
Types of website design
Custom website design
E-Commerce website design
Community website design
Educational and reference sites
Corporate and government website design
Search and web portals website design
Most registrars include within their ‘Terms of Service’, a hidden fee permitting them to charge your credit card a "transfer-out" fee if you switch to another registrar. This fee is usually double or even triple the original cost of registration. This clause violates the ICANN policy on domain transfers. In case this ever happens to you, a single call to your credit card company will have the charge reversed.
2. The fine print
Almost no one bothers perusing the long-winded, Terms of Service when buying online. Some registrars hide truly disturbing things in these terms like the abovementioned "transfer-out" fees and in one instance even a "power-of-attorney"! So, be alert.
3. Pay for term
When you register a domain for say, 5 years (perhaps to avail a discount), you expect your domain name to be registered for the next 5 years. However, some registrars pay the registry for 1 year. Then they'll renew each year for the rest of your five-year term. Meanwhile, with a strict "no-refunds" policy they stand to gain by providing inferior service to the point of forcing you to leave them. This helps them to line their pocket with your hard-earned money.
You can verify by using a free tool such as EasyWhois for the actual expiration date for your domain.
Whois database scams
4. whois edit fees and lockdowns
Every time you register a domain name, the details of that domain registration must be published in a publicly accessible database called Whois.
A registrar is supposed to provide you with the ability to change these whois records. Some unscrupulous registrars register your domain for rock-bottom price and then charge you with an "administration fee" to edit your Whois record.
Another common practice is to "lockdown" your domain for 60 days every time you make an edit to your record, to prevent you from changing the registrar.
5. whois masking services
Your domain record is public info and some registrars convince you to buy into "privacy services" or "whois masking", "private registration", etc where their own info is in the whois record instead of yours. This is a major trap.
What you need to understand is that in the eyes of the domain Registry to which all the Registrars interact, and the Registry's oversight body (like ICANN, or in Canada, CIRA), whoever is listed in the domain whois record as the domain registrant will be the legal owner of the domain name. When the registrar’s info is in the whois it is they who own the domain, not you, irrespective of whatever contract or Terms of Service you enter into with them to "own" this domain on your behalf. In a legal dispute, they will definitely own the name.
Totally unprincipled registrars may even go a step further, sign you up for the whois ‘privacy service’, and then sell your data.
6. whois mining and domain slamming
Since all your data is just sitting there, the whois database is vulnerable to spammers and marketers to "mine".
Reform processes in the Whois database are in process through ICANN, as well as CIRA. Meanwhile people often wonder why they start getting all kinds of marketing spam in their mailbox soon after they register a domain name. This is because their email address is being harvested by robots from the Whois database. The good news is there is a free service to protect your email address called MyPrivacy.ca.
Some disreputable registrars have been known to ‘mine’ the whois database for registrant information, and later mailing out fake renewal invoices for either those domain names or variations of them.
Unsuspecting recipients get ‘slammed’ when they remit payment thinking they've received a renewal invoice on their domain. It triggers off a domain transfer and in some cases their website and email comes crashing down as their DNS services terminate with their old provider.
7. registrar lock-ins
"Domain slamming" (tip 6) and unauthorized domain transfers have been a real problem for a long time. "Registrar-lock" was created to protect a domain against this. If the registrar lock is set, nobody can transfer your domain away from you. This is actually a good thing and best practices dictate that you set the register-lock for all your domains. Experienced registrars enable it by default when they register or transfer a domain for you.
Unfortunately, this lock is a double-edged blade that can cut both ways. It can become a real threat to you if it is turned on and the registrar will either not turn it off, or give you the facility to turn it on or off yourself.
8. domain auth-code
Some of the Top-Level-Domains (TLDs) run on a protocol called "EPP" and to further guard against unauthorized transfers, a domain must have an 8-character auth-code supplied before it will transfer. Existing examples are .BIZ, .INFO and .ORG. The registrar generally holds this code and you need it if you want to move your domain away. With a bit of luck they will give it to you!!
Traffic scams and monetization
9. unauthorized domain parking
Though you may not be aware of this, domain parking is big business. Have you noticed that every time you click on a link somewhere or make a typo entering a web address you wind up on some "search page" that throws up a million pop-up ads? That is a parked domain and large players can park thousands of domains and make literally millions of dollars "monetizing" them via domain parking.
The domain registrars have access to thousands of domains. Some of them offer domain registrations at cheap prices so they can monetize the parked names.
Certain audacious registrars have had the actual effrontery to charge their customers for domain parking monetization. Remember, if you actually have a domain that's worth something parked then take it to a parking service. They will pay you to park your pages and not the other way round.
10. "free" URL Forwarding
Some people wonder why the costs vary greatly for domain registrations and what the difference is between somebody who offers everything for $2/year while others charge 10 times or more for basic DNS and URL forwarding.
Well, the cheaper ones often have a number of tricks up their sleeve for making money, either by adding your domain to their parked pool (mentioned above) or else they offer, "free" URL forwarding for your domain. In such instances, they sell pop-up or pop-under advertisements on your domain.